The Brain Always Wins is the practical guide to improving your life through better brain management.
It is based on one simple fact:
Our brain controls and determines everything we do!
How we perceive, understand and respond to the world, how we survive, adapt and communicate, how we learn and remember, the decisions we make and the emotions we feel, are all determined by our amazing brain.
We have to take care of our brain because it takes cares of us!
And the great news is that we can!
In the Brain Always Wins John Sullivan and Chris Parker combine science and storytelling, teaching us all how to create our own personalized brain management Process.
So if you want to improve any – or all – aspects of your life, from personal to professional and anything in-between, The Brain Always Wins will show you how.
“ As the founder and C.E.O. of 2XU I base everything I do on the latest, most relevant science and its application to improving performance. That’s why I am delighted to recommend The Brain Always Wins. If you want to optimise your performance – at anything! – whilst also maintaining your well being, read this book. It is both educational and inspirational. And it will help you to improve the quality of your life.” – Aidan Clarke C.E.O.of 2XU (“Two Times You”) Advanced Human Performance Technical Clothing
“The Brain Always Wins is a unique book that integrates a little anthropology with basic neuroscience, and combines this with personal experiences, anecdotes and clinical observations. The ideas that John and Chris present challenge some of the dogma surrounding the brain. The book is written in an easy, conversational style, just as if John and Chris were sharing their knowledge with you over a coffee! John and Chris make many helpful suggestions for web-based resources for further reading and learning. I can highly recommend this book if you want to learn more about the secrets of the brain, and how to unlock these secrets to achieve a more healthful and fulfilling life.” –Dr. Jonathan Peake Exercise Physiologist and Lecturer School of Biomedical Sciences, Queensland University of Technology
“I routinely tell people that my work with elite athletes focuses on things from the neck down. Despite my physiological focus, I fully recognize the important role that the brain plays in our overall health and performance. John and Chris provide clear insights into this amazingly complex organ and enhance our understanding of how this master governor controls all of the physiological systems below the shoulders. By reading The Brain Always Wins you will appreciate the intricacies of the most sophisticated super-computer on earth; more important you will be better equipped to use your brain to feel, think and behave more effectively in all aspects of life.” –Dr. Jason Vescovi Exercise Physiologist for Tennis Canada
John is a leading sports scientist and one of the top sports psychologists in the US. His specialities include human performance technology, central nervous system measurement/assessment, recovery training, talent identification, concussion assessment and rehabilitation, and mental health concerns. John has spent 15 years working with the NFL and has provided clinical sport psychology and sport science support to numerous Super Bowl teams and Champions. Alongside working with the NFL, John also works as a consultant to the US Special Forces, providing oversight on welfare, recovery, cognitive abilities and performance. John has also consulted internationally within British Premier League football and Premiership rugby, and has co-authored chapters of the National Collegiate Athletic Association (NCAA) Sports Medicine Manual.
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