FINDING NEW VOICES
DEFINING NEW GENRES
‘Luc Bardin’s book is opening the door to strategic value creation. He captures the magic of the brand and translates the alchemy of an intangible asset base into 13 elements, which allow every reader to understand the fascinating art of enduring brand building.’ – Professor Klaus Schwab, Founder and Executive Chairman of the World Economic Forum
‘I valued Luc Bardin’s counsel when we worked together. There is good reason why he is a globally renowned marketer and I would encourage other leaders to take insights and courage from his suggested framework on how to build and grow an enduring strategic brand.’ – Lord John Browne, former Group CEO BP
‘Those CEOs who already grasp the strategic value of their brand will find this book welcome, research-based validation. Those still doubtful will find it highly enlightening. And those who ignore it may continue to struggle to make strategic sense of their companies. I hope it’s hugely influential.’ – Sir Martin Sorrell, Group CEO WPP
‘Luc’s work highlights the connection between the creation of enduring and increasingly valuable brands and successful strategies, implemented and adjusted as markets and circumstances warrant.’ – John Rice, Vice Chairman General Electric
Despite its transformational power, the Brand is rarely at the very core of an organisation’s strategy. Meanwhile, disruption is the new normal – and business leaders are faced with spiralling challenges and complexity to grow and sustain their brands in the brave, new world.
Through candid and unique interviews with over 40 C-suite leaders – as well as ground-breaking forensic analysis of 20 Brands from BMW to BP and Airbnb to TATA – THE Enduring Strategic Brand : How Brand-Led Organisations Over-Perform Sustainably shows that the best performing organisations are built on Strategic Brands. Author Luc Bardin investigates precisely what it takes to build and grow a Strategic Brand – and provides an effective system of 13 vital Brand imperatives that empower the enterprise to outperform competitors and sustainably deliver the best shareholder returns.
This is a strategy book, not an overview of theory or tactics. It is written from the frontline by C-suite practitioners, for their peers, board members, CEOs, and CMOs, who all share the highs and lows of driving value creation, day in, day out. Former CEO of global businesses and Group Chief Sales & Marketing Officer of BP, the author argues that he would have benefited from the strategic framework of THE Enduring Strategic Brand when in post. He submits a rallying cry to build Enduring Strategic Brands into the ultimate weapon of success for any enterprise.Read More
Networking Know-How – Connecting for Success
The second book in the Urbane business essentials list, Networking Know-How gives everyone the foundation they need to become a brilliant networker!
Being excellent at networking is the essential skill for personal and career success, whether going after a dream job, branching out and starting a business or simply to meet new people. With a clear and practical goal-oriented approach, the book will show you how to become an amazing networker. Packed full of tried and tested techniques and secrets from some of the UK’s most successful networkers, the book contains useful tools, tips and real life examples of people who have used networking to secure their dream jobs, make career moves, grow their business or even find their life partner, to those who network and connect with people professionally for a living.
Get some networking know-how and see your life and career successes soar!Read More
‘Working with and reading Emmanuel’s work you realize that there is little in the market that goes beyond his concepts and practice of collaboration! A brilliant piece of work that is a must read!’ –Fons Trompenaars, Thinkers50 and Business magazine top management thinker and author of Global phenomenon Riding the Waves of Culture
Emmanuel has a collaboration podcast on the awesomeatyourjob website
Ever wondered why your divisions are divided? Ever found yourself using the word silo when explaining sub optimal results? Ever dreamt of having an organisation that has both the efficiency of competition and the effectiveness of collaboration? If you’re tired of adding dotted lines on a charts and hugging trees or colleagues on an away-day, disciplined collaboration is for you.
In this engaging, thoughtful and well-researched book, global speaker, consultant and leadership expert Emmanuel Gobillot, identifies the real barriers to collaboration and proposes a disciplined approach to removing them. He identifies the 4 fears that no amount of dotted lines and team building exercises will ever address.
Combining the latest psychological and organisational research with pragmatic real-world application, Disciplined Collaboration shows you how to make your divisions add up again. This book will help you:
• Diagnose the issues that get in the way of collaboration in your organisation.
• Discover how to master the changing nature of influence from competition to collaboration.
• Learn how to deploy the 4 disciplines that will remove the fears of collaboration in your team.
• Find practical tools to help you reconnect individuals and teams.
• Be inspired by stories drawn from a breathtaking number of fields from history to medicine via tailoring and comedy!
Described as “the first leadership guru for the digital generation” and “the freshest voice in leadership today”, Emmanuel Gobillot, has over 15 years of experience in helping organisations and audiences globally rethink the way they build and run organisations. He has applied his mantra of “there must be a better way and together we can find it” to solving issues alongside leaders of some of the world’s largest organisations and smallest startups. Before setting up his own boutique consultancy, Emmanuel was a Director at HayGroup where he led both the consumer sector and leadership services practices.
‘A humanist in word and deed, Laurie’s sustained generosity through his charitable efforts provides an inspiration for those who seek to make a difference from an entrepreneur’s standpoint. What better crowning achievement to a lifetime of business success than to let the fruits of that success be shared with so many people less fortunate.’
Andrew Copson, Chief Executive, British Humanist Association
‘Dr Laurie Marsh is a true philanthropist. He has generously supported MSF for many years, showing extraordinary commitment to the organisation. He trusts us to spend the funding as we see fit, allowing us to provide medical aid to the people who need it most, no matter where they are or whether they have hit the headlines. Support from dedicated individuals like Dr Marsh means MSF can be completely independent and impartial, which is central to our values. We wish Dr Marsh every success with his book and look forward to reading his story!’
Hannah Richardson, Médecins Sans Frontières/Doctors Without Borders (MSF UK)
‘There are many successful entrepreneurs in the world, but few that genuinely share that success to help others. From clothing manufacturer to property magnate, movie producer to champion of charity, Laurie’s tale will astonish, entertain, amaze and inspire as he ultimately reveals the true secret of success – that the only challenge we ever need is the next one.’
The Lord Rix of Whitehall
‘Laurie Marsh is not just a successful entrepreneur. He epitomises how the many years of his business experience can be employed so effectively for philanthropic ends and the benefit of important causes.’
Simon Ross, Chief Executive, Population Matters
Laurie Marsh is one of the world’s most successful entrepreneurs but you’ve never heard of him until now. Here for the first time is the incredible tale of one of the world’s leading philanthropists; from the streets of Lambeth to the glamour of LA, it’s a compelling true story of rags to riches, and sharing those riches with others From persuading Disney to license their characters for use on raincoats, to convincing film stars to perform in low budget movies, Laurie has carved success from his confident, entrepreneurial and collaborative approach to life. And much of his success has been shared, his philanthropic work reaching the levels of far more public ‘givers’.
Now in his eighties, Laurie still works every day, using his wealth and influence to help as many good causes and charitable organisations as he can, from building community centres to advising the government on how to make the NHS self-sufficient. It’s an inspirational and fascinating story of entrepreneurial success, and commitment to deserving causes. Entertaining, inspiring, educational, Laurie’s story is the unique story of one man’s determination to succeed, then use that success to benefit others.Read More
Analyze the calendar function on the computers, tablets and mobile devices of millions of executives, and what will you find? Wall-to-wall meetings. Even conservative estimates say that we spend more than a quarter of our working lives in meetings, and that over 50% of that meeting time is wasted.
Yet meetings appear central to the way process works in the vast majority of organizations – and no-one seems to want to tell the truth about them. Can you embody leadership through meetings? Can you innovate effectively through meetings? Is creativity evolved in meetings? Mote is that better meeting and a life-changing way forward. When you learn how to mote you open up the pathways to business success. Empower people, inspire innovation, promote productivity, and mote your way to your business goals. Mote is business process re-engineering.
Mote can transform YOUR business.
You can get your Mote on at the Super Meeting website!
Cilla Snowball CBE, Group Chairman and Group CEO AMV BBDO
“The essential guide to making meetings productive and purposeful not pointless and painful. A much needed reminder of the constituents of great meetings”
Dame Fiona Woolf CBE, Former Lord Mayor of London
“I have presided over Motes in the wards of the City of London as Alderman and Lord Mayor, a meeting with
its origins in the medieval trading era when collaboration facilitated competition. This book turns the Mote into a modern super meeting, the like of which we have not seen before. Not only does it save one of our scarcest resources – time – but the Spirit of Mote improves the way we work outside the meeting room.”
Mike Hughes, Director General Incorporated Society of British Advertisers (ISBA)
“The ‘meeting’ is an essential cog in business life, and we tolerate too many bad meetings. Why, and is there a better way? This book addresses the issue head on, suggesting an alternative, innovative approach which promises to transform the event into an experience which is both enjoyable and effective.”
Chris Satterthwaite, CEO Chime Communications
“This is an expert book written by a man whose job it has been to observe successful and unsuccessful meetings.
With ways all participants in meetings can make better use of their time and energy I suspect that a 20 per cent improvement in effective meetings in your company will lead to an identical improvement in productivity. That’s a book worth reading.”
Herve de Clerck, Founder of Adforum
“This book is about solving the contradictions of our human nature. Productive ideas are the result of building upon each other not fighting against each other. In a new life, David will create a Master in Business Simplification.”Read More
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