FINDING NEW VOICES
DEFINING NEW GENRES
‘A brilliant book. It explores the complexities of the global food system and how we can fix the challenges. If you care about access to quality, affordable food then read this book’ – Heston Blumenthal
The third book in the critically acclaimed Wicked & Wise series offers a compelling analysis of the issue of food on an international scale. From nutrition to world hunger to GM farming, what are the impacts of food and food issues on regional, political, cultural, business and social priorities? With 2 billion obese and 2 billion hungry, food is a key issue in the future development of the world’s population and its health. As with every wicked and wise issue, it throws up significant moral, political and economic concerns when tackling how we will keep the world’s population nourished in decades to come.
‘Providing healthy, nutritious food for the world s 9.7 billion people in 2050, while improving our natural environment is the challenge of our time. This book articulates the scale of the challenge and imagines a future that will make you think and, more importantly, act.’ – Richard Swannell, Development Director, WRAP
Alan Watkins is CEO and Founder of Complete Coherence. Both physician and neuroscientist, he has been a coach and confidant to many top CEOs and business leaders for over 20 years. Alan is the author of bestselling management title ‘Coherence: The Secret Science of Brilliant Leadership’.
Matt Simister is a key figure in the food industry. As Head of Tesco Europe, Matt has not only been the driving force behind the rejuvenation of Tesco s fresh food offer but also a key figure in its industry-leading efforts to reduce food waste.
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