FINDING NEW VOICES
DEFINING NEW GENRES
‘Luc Bardin’s book is opening the door to strategic value creation. He captures the magic of the brand and translates the alchemy of an intangible asset base into 13 elements, which allow every reader to understand the fascinating art of enduring brand building.’ – Professor Klaus Schwab, Founder and Executive Chairman of the World Economic Forum
‘I valued Luc Bardin’s counsel when we worked together. There is good reason why he is a globally renowned marketer and I would encourage other leaders to take insights and courage from his suggested framework on how to build and grow an enduring strategic brand.’ – Lord John Browne, former Group CEO BP
‘Those CEOs who already grasp the strategic value of their brand will find this book welcome, research-based validation. Those still doubtful will find it highly enlightening. And those who ignore it may continue to struggle to make strategic sense of their companies. I hope it’s hugely influential.’ – Sir Martin Sorrell, Group CEO WPP
‘Luc’s work highlights the connection between the creation of enduring and increasingly valuable brands and successful strategies, implemented and adjusted as markets and circumstances warrant.’ – John Rice, Vice Chairman General Electric
Despite its transformational power, the Brand is rarely at the very core of an organisation’s strategy. Meanwhile, disruption is the new normal – and business leaders are faced with spiralling challenges and complexity to grow and sustain their brands in the brave, new world.
Through candid and unique interviews with over 40 C-suite leaders – as well as ground-breaking forensic analysis of 20 Brands from BMW to BP and Airbnb to TATA – THE Enduring Strategic Brand : How Brand-Led Organisations Over-Perform Sustainably shows that the best performing organisations are built on Strategic Brands. Author Luc Bardin investigates precisely what it takes to build and grow a Strategic Brand – and provides an effective system of 13 vital Brand imperatives that empower the enterprise to outperform competitors and sustainably deliver the best shareholder returns.
This is a strategy book, not an overview of theory or tactics. It is written from the frontline by C-suite practitioners, for their peers, board members, CEOs, and CMOs, who all share the highs and lows of driving value creation, day in, day out. Former CEO of global businesses and Group Chief Sales & Marketing Officer of BP, the author argues that he would have benefited from the strategic framework of THE Enduring Strategic Brand when in post. He submits a rallying cry to build Enduring Strategic Brands into the ultimate weapon of success for any enterprise.Read More
‘Working with and reading Emmanuel’s work you realize that there is little in the market that goes beyond his concepts and practice of collaboration! A brilliant piece of work that is a must read!’ –Fons Trompenaars, Thinkers50 and Business magazine top management thinker and author of Global phenomenon Riding the Waves of Culture
Emmanuel has a collaboration podcast on the awesomeatyourjob website
Ever wondered why your divisions are divided? Ever found yourself using the word silo when explaining sub optimal results? Ever dreamt of having an organisation that has both the efficiency of competition and the effectiveness of collaboration? If you’re tired of adding dotted lines on a charts and hugging trees or colleagues on an away-day, disciplined collaboration is for you.
In this engaging, thoughtful and well-researched book, global speaker, consultant and leadership expert Emmanuel Gobillot, identifies the real barriers to collaboration and proposes a disciplined approach to removing them. He identifies the 4 fears that no amount of dotted lines and team building exercises will ever address.
Combining the latest psychological and organisational research with pragmatic real-world application, Disciplined Collaboration shows you how to make your divisions add up again. This book will help you:
• Diagnose the issues that get in the way of collaboration in your organisation.
• Discover how to master the changing nature of influence from competition to collaboration.
• Learn how to deploy the 4 disciplines that will remove the fears of collaboration in your team.
• Find practical tools to help you reconnect individuals and teams.
• Be inspired by stories drawn from a breathtaking number of fields from history to medicine via tailoring and comedy!
Described as “the first leadership guru for the digital generation” and “the freshest voice in leadership today”, Emmanuel Gobillot, has over 15 years of experience in helping organisations and audiences globally rethink the way they build and run organisations. He has applied his mantra of “there must be a better way and together we can find it” to solving issues alongside leaders of some of the world’s largest organisations and smallest startups. Before setting up his own boutique consultancy, Emmanuel was a Director at HayGroup where he led both the consumer sector and leadership services practices.
Following the success of his previous book The Commando Way, Damian McKinney delves deeper into the links and lessons of achieving high performance in the military and business worlds.
Drawing on his own experience as a Royal Marine and as a highly successful international business consultant, McKinney writes about the values of being a Marine that have served him well in his commercial life. He suggests that the ‘commando entrepreneur’ is a particularly vital and valuable role in business success, the strengths offered by a disciplined ‘maverick’, able to innovate outside the restrictions of everyday business.
What are the characteristics of a commando entrepreneur? McKinney explores these through interviews with renowned global business leaders, case studies of work undertaken by his consultancy, and stories from military history. From this unique range of advice and experience he provides guidance for senior business people to help them discover and unleash their commando entrepreneur, and improve both individual and company performance.Read More
Wicked & Wise : How to Solve the World’s Toughest Problems is the first compelling title in a brand new series launching with Urbane Publications.
A groundbreaking new series developed by leading consultant Alan Watkins, the Wicked & Wise explores a number of hotly debated and “wicked” issues facing the planet and its people, and offers some intelligent, challenging and “wise” ways forward that may be able to break through the current intractable position. Each book in the series is co-authored by leading leadership consultant Alan Watkins and a hand-picked expert in each subject field.
The first book in the series looks at some of the most pressing and topical issues affecting the world today, from the clash of religions and cultures in a globalised world to the growing dominance of technology. Co-written with renowned social thinker and philosopher Ken Wilber the book sets the scene for debating the key challenges facing current and future generations, and sets possible agendas for how leaders, and potential leaders, can solve challenges through the wise application of multi-tiered multi-channel, multi-organisational intervention and lead in a highly developed, enlightened & selfless way.
Many organisations have an urgency addiction. It requires a very different mind-set to step back and ask tough questions. Alan has helped to bring those questions and that kind of thinking to our team. He has also helped me to realise that this journey stats from within. There is a level of positive contagion that comes from working with Alan.
Shaun Usmar, CFO Barrick Gold Corporation
Alan helped me to understand that deeper empathy and attention to getting others on board is critical to accelerate and embed change.
Matt Simister, Commercial Director Fresh Food & Commodities, Tesco Plc
Alan has also helped me remain in the present, learning to operate from a position of inner peace and calmness is transformational.
John Browett, CEO Dunelm Group, ex CEO Monsoon Accessorize, ex CEO Dixons Group, ex Apple Board member
Alan gave me some tools that allowed me to ‘step out of the shadows’ rather than be a silent advisor. I became willing to be lead visibly rather than leading through influence. That changed gears for me. Working with Alan helped us understand the importance of spending enough time understanding the divergent team and how best to harness them.
Sir Ian Cheshire, UK Government’s Lead Non-Executive Director, ex CEO Kingfisher GroupRead More
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