About Luc Bardin

Luc Bardin advises blue chip companies, governments and academic institutions on their brand, marketing and partnership strategies. Prior to this, he was group vice president for 12 years in BP and notably group chief sales and marketing officer, CEO of multiple global branded businesses and a member of the BP Downstream ExCo. Luc is an adjunct professor and member of the advisory board of the strategic marketing MSc at Imperial College Business School. His previous book Strategic Partnering – remove chance and deliver consistent success was published in 2013.