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THE Enduring Strategic Brand

THE Enduring Strategic Brand

by Luc Bardin
Business
Available at Amazon

Those CEOs who already grasp the strategic value of their brand will find this book welcome, research-based validation. Those still doubtful will find it highly enlightening. And those who ignore it may continue to struggle to make strategic sense of their companies. I hope it's hugely influential.

(Sir Martin Sorrell, Group CEO WPP)

About THE Enduring Strategic Brand

Through candid and unique interviews with over 40 C-suite leaders – as well as ground-breaking forensic analysis of 20 Brands from BMW to BP and Airbnb to TATA – THE Enduring Strategic Brand shows that the best performing organisations are built on Strategic Brands. Author Luc Bardin investigates precisely what it takes to build and grow a Strategic Brand – and provides an effective system of 13 vital Brand imperatives that empower the enterprise to outperform competitors and sustainably deliver the best shareholder returns. The author submits a rallying cry to build Enduring Strategic Brands into the ultimate weapon of success for any enterprise.

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