About The Very Idea – Unlocking the power of idea economics

Look at any successful venture, business or otherwise, and at some point there’ll be someone at its heart who had ‘a great idea!’ But how do you truly realise the value of your ideas? Ideas may be good or bad, big or little, powerful or weak. But what really matters is how valuable they are. The commercial overrides the subjective. Or to put it another way, the value is more important than the value judgement – so learn how to make your ideas worth more!

David’s previous book – Mote: The Super Meeting – was recognised by the CMI as one of the management books of the year in 2016 and was shortlisted for the commuter read category in the annual CMI awards.